Prime beef at Prime Gourmet?
Dubai; Now when you’re shopping around for jewellery, you don’t expect to stumble across a butchery do you? Well Dubai can finally stake claim to its first dedicated butcher shop – Prime Gourmet – located at Emaar Gold & Diamond Park. FooDiva must admit it’s been open a few months, but with all this eating out, I’ve only just had the chance to pop in.
Australian-run, Prime Gourmet calls itself a ‘purveyor of fine quality meats’, and butchery aside, it also features a grocery and deli ‘dish of the day’ section with a handful of tables should you wish to grab a bite to eat. Just don’t expect to see carcasses hanging off fridge doors – in typical Dubai style, it’s all spotlessly clinical. Feelings divide as to whether you would prefer to purchase your meat at your favourite supermarket, or make a separate trip to a standalone, neighbourhood butcher, as many would do back in their home countries. FooDiva thinks it’s good to have the choice.
Naturally, the meat selection is very beef-centric from the Australian grain-fed Angus fillet steaks and beef burgers that FooDiva bought, to every cut of cow imaginable in wagyu, grain-fed and free-range options. But you can also buy lamb, veal and sausages (beef, lamb and chicken). The fillet grilled rare (and topped with FooDiva’s very own Café de Paris butter) was simply so succulently tender, it just melted away, giving my mashed potato a run for its money. The mini burgers were flavoursome and juicy, and most importantly tasted home-made.
Call me old-fashioned but I would have liked to see the Australian manager dishing out advice on the best cut, not that the service wasn’t up to scratch. I guess it’s all about reassurance and that personal touch. There’s plenty of herbs and meat rubs in store, as well as marinades and all sorts of condiments, but nothing you can’t get elsewhere.
Very importantly, price. Two 200g fillet steaks AED90. Four 93g mini burgers AED18.50. So dependent on what you buy, it may or may not break the bank. Good news is their website is soooo comprehensive, you can price it all up before leaving the house. Or if you’re lazy, just order in, a day in advance. AED50 delivery charge for orders under AED300. Prime Gourmet is open from Saturday to Thursday 8am to 8pm. And Friday 8am – 2pm. T: +971 4 3415445.
If you’re in need of some cooking inspiration, try this roasted rib of beef recipe from a previous FooDiva post.